Business Model Canvas

Mapping Apple Books' key partners, activities, and revenue streams

Apple Books · iMessage Book Clubs McCombs PM Course Assignment 01

Business Model Canvas - Apple Books

This canvas maps Apple Books as a platform business - from its key partnerships with publishers and DRM providers, to its revenue model built on book sales commission and the agency pricing model where publishers set prices and Apple takes commission.

Business Model Canvas

📎 Image: Business Model Canvas - Apple Books. Chisara Duru, 2026.