Ten Job-to-be-Done stories written for Apple Books feature concepts. Each story follows the format: "When I... I want to... so I can..." - capturing the functional, emotional, and social dimensions of what readers are trying to accomplish.
When I open Apple Books for the first time and have no reading history on the platform, I want to complete a short taste quiz that captures my preferred genres, pacing, mood, and author styles, so I can receive personalized book recommendations that reflect my taste from day one.
When I haven't opened a book in several days and I'm close to finishing a chapter, I want to receive a contextual notification telling me exactly how far I am from the next chapter break, so I can feel motivated to pick up where I left off and maintain the momentum of my reading without having to remember where I stopped.
When I want to read a book together with friends or family who are spread across different locations, I want to create a shared reading room directly inside iBooks, so I can enjoy the social experience of a book club without coordinating schedules or switching between multiple apps.
When I encounter an unfamiliar historical event, cultural reference, or plot detail while reading, I want to access an in-book AI sidebar that can answer my questions and provide context without revealing anything beyond the page I am currently on, so I can deepen my understanding of what I am reading in the moment, without breaking my flow or risking spoilers.
When the year comes to an end and I reflect on how I have spent my time, I want to receive a visually compelling summary of my reading year, including total pages read, genres explored, and streaks I achieved, so I can celebrate my reading habits, feel a sense of accomplishment, and share my literary year with friends in a format that is easy and enjoyable to post.
When I am reading a book by an author whose creative process I find genuinely interesting, I want to unlock an optional annotation layer where the author has embedded margin notes, deleted scenes, and behind-the-scenes commentary, so I can experience a richer, more intimate version of the book and feel a deeper connection to the author's creative vision.
When I highlight a passage that resonates with me deeply while reading, I want to instantly generate a beautifully typeset quote card styled to match my current reading theme, so I can share what I am reading and why it matters to me on social media or in conversation, in a way that looks polished and feels personal.
When I open Apple Books without a specific book in mind and I am not sure what I am in the mood to read, I want to be presented with a curated shelf of titles filtered by emotional register - cozy, energizing, or introspective - based on my current mood and time of day, so I can quickly find a book that fits how I am feeling right now, rather than scrolling aimlessly through titles that do not match my headspace.
When I am trying to build a consistent daily reading habit and need a sense of accountability, I want to track my reading streak, hit monthly milestones, and work toward an annual reading goal I set at the start of the year, so I can stay motivated to read every day, celebrate my progress, and build reading into my routine the same way other habit-forming apps have helped me stay consistent.
When I am already paying for Apple One and want to read more books without worrying about the cost of each individual title, I want to access an unlimited reading tier bundled into my existing Apple subscription, featuring exclusive Apple Original Books alongside a broad catalogue, so I can read freely and discover new authors without friction, the same way I already watch Apple TV+ shows without thinking about per-title costs.